Definition of segmentation in marketing

Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, . Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from . Market segmentation is the process of dividing an entire market up into different customer segments. Targeting or target marketing then entails deciding which . Market segmentation is the first step in defining and selecting a target market to pursue. Basically, market segmentation is the process of splitting an overall . Market segmentation is the process of dividing potential customers into groups, or segments, based on different characteristics.

Definition: Segmentation means to divide the marketplace into parts, or segments,. Rightly segmenting the market place can make the difference between . Market segmentation is the process of dividing a broad consumer or business market, normally. Hyper-segmentation (1980s+): a shift towards the definition of ever more narrow market segments. Technological advancements, especially in . Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference. Market segmentation is an alternative to mass marketing and is often more effective.

In this lesson, you’ll learn what a market segment is, types. Learn how your small business can use target marketing effectively by using the three most common kinds of market segmentation.